Saturday, August 25, 2007

Action is everything

I am currently listening to one of my favorite books. It is titled "Goals", written by Brian Tracy. For a long time, I resisted listening to someone who looked "SO" Corporate. For this reason, I feel that I had held myself back because of my previous beliefs.

One of the things he states is that, "the source of fear is childhood conditioning, usually destructive criticism from one or both parents".

I like to take this a little further. Simply put, it is not always the parents that cause this childhood conditioning. It could be your peers, your siblings, family friends and members or just someone you encounter as you grow up.

I expand on this from my own experiences that shaped my first year as a new Agent. I recall being a little boy and not wanting to leave my mother as she dropped us off at a Carnival. I wanted to go, but I was afraid of the clowns. With a lot of persuasion, I was able to get my mother to take me with her while the rest of my family attended the carnival. To this day, I have never been to a carnival.

That doesn't mean that I won't, it just that I have not had the opportunity. Plus is it not a high priority on my list of things to do in this life.

What happened though is, for years, I had an aversion to talking with people when I couldn't see their face. This even included Santa Clause. Can you imagine the hoops I had to get over as an agent? How about talking on the phone during phone duty? How about meeting new clients that I had never met before? Especially not knowing what they looked like.

I would guess that I'm not the only one that has fears that have to be overcome. And overcome them I did. I am glad I took the time to work through this issue. As I did, I realized that fear and not knowing something go hand in hand. So, if you are going to get over that fear, you are going to have to step out of the box and confront them. You are going to have to learn something about what you are fearing. You are going to have to make you way forward.

If I had one bit of advice for you as a new agent, I would tell you to make a list of all the fears you have in being a Realtor. Put down why you fear them and then take steps to gain knowledge on those issues in order to overcome them.

As FDR said during his first Inaugural Address, "The only thing you have to fear is fear itself". Fear is the the distressing emotion aroused by impending danger, evil, pain, etc., whether the threat is real or imagined; the feeling or condition of being afraid.

So, if you can get over your fear, you will be on your way to being the Real Estate Agent of choice.

Go get em....grrrrrrrrrrrrrrr....

Thursday, August 16, 2007

My memory has faded....

Have you ever tried to remember what you did last week? Well, I have to say that doing this BLOG is the hardest thing I have had to do in a long time.

Why so? Because I have to reach back in my memory to think about what happened during my first year as a Realtor. As a Seasoned Agent, it's hard to remember what happened that far back. You could say that I now just do it and thus have sort of moved it to the back of my mind. It's the same as when someone becomes a supervisor. You sort of forget what it was like to be a worker.

So, with that off my mind, I was thinking about this weekend. Not because I'm looking forward to a little time off, but because I have an open house set up.

I seem to have some recollection issues of my first Open House, but here goes.

During our New Agent training, we were impressed upon to use all sorts of opportunities to create leads. One of these was an Open House. I like many agents new to the Real World of Real Estate had some of the same questions.

1. How do you find a home to do an Open House at. Our answers were to contact that agent of the listing and ask them if you could. So, off I went....hmmmmm....where do I do one at, and hey...does it have to be an open house from my broker?

First off, you have to decide where you want to market yourself at. Not just the area, but the price range too. If you are new, do not know the area, do not know the way buyers are and are very unsure of what to do....DO NOT DO AN OPEN HOUSE IN A HIGH END HOME!!!!!!

I say this to warn you only. People who buy and sell high end homes are looking for an agent that is not going to be needing watched. You would be better finding an area that you feel comfortable in. Such as, where you grew up. If this is the $150K range, then that is where you should start. If it is the $250 range, the begin there. You need to make yourself comfortable in an uncomfortable location.

Oh...and don't forget, you need to do Open Houses in houses listed by your Broker. It's an advertising thing for yourself.

2. Now that I've decided on the area and the house, you need to take some time to talk with the listing agent. Find out what you can about the home, it's particular attributes and anything special about the pool or the neighborhood. This will make you appear as though you know the area.

3. Make sure that you advertise it on the MLS. Place Open House Signs on the route in a few days before telling the date and time. This will help for those who drive by before the weekend. Oh...also...there are some restrictions in some neighborhoods regarding signs, so don't forget to get that information from the Listing Agent.

4. Do your research!!!! You need to do a market analysis the morning of the open house so you have the latest information. You should know what is Active, Pending and Sold in the last six months. This will help you if you have a customer that feels that this listing is overpriced.

5. Be at the Open House at least a half hour before the time. I had an open house where I was running a bit late, but was still about 15 minutes early. I didn't even have the open house signs in the yard before I had someone waiting to get in. I had to open up the house, show them around and then put my signs out.

6. If you have something to make the house smell really pleasing, like baking cooking, use it. The better the mood of the buyer, the more receptive they are to sticking around and talking with you.

7. Talk with customers to make them feel at ease, but don't over talk. There are some ways to get information without prying. You will need to learn what works best for you. I can't tell you how many times I asked for an e-mail address trying not to be invasive and then NEVER heard back.

8. Don't look at everyone who comes in the door with WOLF eyes. I hate to say it, but folks can see right through you. If you are over anxious, they will feel it and get VERY uncomfortable.

9. Don't give up....at some open houses, you are going to get a lot of traffic, some moderate traffic and others NO traffic. Then, there are the ones where nobody shows up until about 15 minutes before you are ready to take down and go home. This tends to be rough on you because you are overly bored after 3 or more hours of no activity and then it just explodes on you.

10. Just a suggestion...If you have never done an open house, look in the MLS and see who is holding one and call em up and see if they would mind you shadowing them. I know I wouldn't. The same thing goes when you hold YOUR first one. See if you can get someone to shadow you also. If they are a seasoned agent, they can give you pointers and if they are new, they can start learning how to be comfortable in this area with someone around. Tag teaming is OKAY!!!!!!

11. Now, what do you do now that you are at your first open house. Well, be pleasant. Talk slowly and don't worry if you do not get any hot leads. The name of the game is to get comfortable at all aspects of the Real Estate world and become the expert that everyone will come to know in you.

Take care and be safe.

Safety Note: Open Houses can be an unsafe environment at times. If you are feel that something isn't right, lock up and get to a safe spot. Always make sure that you are never in a position where you will not be able to exit a house if you come into an unsafe situation.

Good Luck and I hope to see you at a Closing Table someday soon.

Saturday, August 11, 2007

Starting the Realtor Work!

Don't forget that your team is more than your Mortgage Lender and Title Rep. You need to create relationships with other Realtors and Vendors.

After getting my mini team together, I started to focus on getting to know vendors. Who would I call if I had an issue, such as an inspector? I had not had a chance to meet any and I wasn't sure who would do a good job at a good price. Remember that your buyer will have to pay this cost and it is a non-refundable charge.

So, what was I to do. Well, I did what any well meaning Newbie Realtor would do and I stole someone. You ask, what does he mean by this? I mean that I picked one off of a list that I located on another Realtors web page. Did I choose just anyone? Not a chance. I chose them from a Realtor that had been in the business for awhile and that I admired. This made it easier for the short term until I could get time to meet those vendors that I felt I would be needing sometime in the future.

This brings me back to another question. Which Realtors would use the vendor list from? You have to look at Realtors that are responsive to you. If they do not have the time of day for you, then beware. They also need to be an upbeat and positive agent. You learn this by meeting with them and talking. I recall an agent that had a story written about her in a local paper. It was a great article and she was portrayed as a knowledgeable and caring agent. She was also considered a mega agent. So, would you think she would be approachable? Well, I found out one day as I sat talking with her in the lobby. At first I did not recognize her. She looked more down to earth than her picture in the article. We talked for about 15 minutes and she was delightful!!!!

What I'm getting at here is you have to realize that, though you are new to Real Estate, you are no less than the agents that have been around for awhile. They are NOT unapproachable and when you really get to know them, you realize that they put there name tag on the same way you put yours on.

So, remember this as you become seasoned yourself. Welcome in those new agents with a warm smile and an offer to help them out any way you can. Don't look at them as your competition, but as friend in the business of Real Estate.

Until the next entry....keep you eyes looking forward and your feet in front of you.

Next entry? How do you market yourself when everyone else has worn out YOUR welcome?

Friday, August 10, 2007

Creating MY Team!!!!!

How do I choose a Title Company, Mortgage Lender or other part of the process!!!! This was probably one of the most difficult part of being a new agent. I not only needed to get up and started, but I also needed to know who to refer.

I knew that I was going to need at minimum a Mortgage Lender. I had the opportunity to meet various ones that my market center had hanging around. They were there to keep us informed about how the market was doing and how they could help us. My problem turned out to be, how do I know which one I would be able to rely on for my clients needs.

I finally decided to contact a Mortgage Lender by leaving a message on their voicemail and also in an e-mail. When I did not get a reply during the week, I realized that the one I contacted was not the one for me.

By this time, I was a little frustrated. I expected to be caught off guard at anytime and no Mortgage person on my team.

As I sat through another much needed class, I started speaking with a Lender that was in the same office as the Lender I had contacted. She was VERY helpful and told me that the Lender that I had contacted was out of the office for the week.

Well, that explains the non reply, but I sort of expected to at least get an e-mail reply saying they were unavailable or a voice mail that said the same.

After having a sit down with this Mortgage Lender Representative, we hit it off and I felt like I had my Mortgage Lender tied down. One last thing I needed to do was find out how responsive she was to my needs and my needs were a Mortgage for my wife and I.

She met with us both on the phone and in person and was so responsive that I couldn't help but feel that she would treat all my customers the same.

I have needed her expertise many times since our first meeting and I can tell you that she is always there for me. Whether it is replying to my e-mails or returning my calls. She is also a great fit for my team. Happy, upbeat, motivated, courteous and above all, HONEST!!!!

My next step was to find a Title person. This was what I thought going to be more difficult than finding the Lender. But, what I did was, since I felt VERY happy with my Lender, I asked her who she would recommend. She gave me a name and even set up a meeting between us.

I met with the Title Rep and we hit it off right away. There was that same bubbly personality and excitement that makes any transaction a breeze. And, she had the same qualities that my lender had....upbeat, motivated, courteous and you got it...HONEST!

In a market where there seems to be so much mistrust, it is a plus to get a Lender and a Title Rep that you can trust and that will take care of your clients.

Remember that these folks are an extension of you and if you want your business to grow, you have to have quality people to work with.

Keep the chin up and walk proud......you don't want to miss looking your next seller or buyer in the eyes.

More soon.....

Thursday, August 2, 2007

Being a Newbie to Real Estate!!!!!!

Now playing..."Being New in a Real Estate office!!!!!!"

I was not sure what I was planning on writing about this time, but after meeting with my mentor this morning (yes! I have a mentor), I realized that that would be the subject.

A mentor has always played a big part of my life. I guess you could say that it began with my mother. Someone that I could look up to and ask questions of no matter how silly they were. You know the ones that always come from children...Why? And, if not my mother, then I also had 3 brothers and a sister older than I. I can recall many times asking my brother questions about math. I was good at math, but not as good as he was. I usually had that recall problem and just needed to have a good prompting to get me to say, OH YEA!!!, now I remember. Services no longer needed till next time.

As a new REALTOR (I put that in bold, because I did not feel that I had earned that title yet), I was in desperate need of a mentor. Sure, we had our lead agent, but they were not readily available as their schedule was tightly covered with Market Center meetings, new probable agent meetings and just plain ole meeting with other folks behind closed doors.

But that's okay...there was the Pier mentoring that happened every week! You would come into the meeting with a list of questions you were hopefully going to get answers to. It was a great way to connect with other agents and even find out just how small you could get as you talked about what you had done the week prior and also what you had NOT done. I always feared that never ending question! "So, how many in your database have you contacted this week?" This question always made me feel a little inadequate. Not that I couldn't contact my database, but my database was not your typical.

Then, there is the, "Did you get your 8X8's out?", "how about your touches"?

After finally deciding on a neighborhood to farm, that did not appear to be locked up by another agent, I finally got my 8X8's going out every other week. By the time I got the 7Th one out, I received a call from a homeowner. They wanted me to stop sending out my junk mail. I decided that this would be a GREAT time to say, "I apologize for offending you with my mail outs, nothing personal meant by it". What I really wanted to say was, "You can't be serious! Of all the JUNK MAIL that we get in the mail, you picked mine to call and ask to stop just ONE piece of mail!!!!". But, thank goodness, I didn't.

Now, back to getting a mentor. I recall asking about getting a seasoned agent to be my mentor. It was suggested that I contact the one I would like and ask them. I'm still waiting on a few of them to call me back!

Finally, I got hold of an agent that I respected VERY much and YES!, she was willing to give me a hand getting through the muddy waters of the New Agent Realtor muck. I can't tell you what a pleasure it was to finally meet an agent that I can rely on for my "dumb questions", even though there is no such thing. She made me feel like I was making strides. That all the hard work I was putting into this business was not going the wrong way. That I was progressing!!!

Now...back to my current mentor!!! She is not the same one that I had. Not long after getting frustrated at being just another database provider, I moved to a Market Center that was more capable of responding to my many needs. All things were going good, but I still had that need to have ONE person I could rely on when I needed.

One day during a sales meeting, it was mentioned that a new Mentor program was being established. We were introduced to this LUCKY person and were instructed to contact her if we would like to join the mentor program.

The sales meeting didn't get over fast enough before I had my hands on my e-mail and e-mailing her. I wanting to be her first "Agent in Need"! Well, guess what? I was her first agent and I am glad to say that I benefit from her every day. Not just during our meetings, but between them also. I enjoy that "Hi" that she sends each time we pass. I enjoy the cards that she sends when we are doing good. Getting cards makes me want to keep up my card mailing also. I see what an impact they are making on me. I enjoy each time we meet, because she supports me, my goals, my path. but she keeps me POSITIVE.

A mentor can make or break your career, so before you leap onto just anyone, look at whether they are going in the same positive forward motion that you want to go. Make sure that they are there to be a shoulder to sniffle on when you need it, but also there with a boot if you need that too.

Be willing to give and take...don't expect to have your mentor there 24/7, for every little need, but do expect them or someone in the MC to be able to take that call when you forget how to do a counter offer and all you need to know is if you just line through the changes on the counter/counter and have your client initial the changes.

Oh...one more note, if you work with the other agent, you can sometimes minimize the changes on an offer and keep it cleaner. This makes it easier for Title to make out what was REALLY agreed upon.

Having a mentor can be a rewarding experience that makes your career the career of choice. It makes others look at your glow and long to know how you got it and what they can do to get it also. So...as you go about your daily REALTOR tasks, don't forget to glow...you never know who might be needing that at the time you show it.

Next: How do I choose a Title Company, Mortgage Lender or other part of the process!!!!

Until then...keep your chin up and your goals in front of you......................